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Hayeonok Magok Direct Branch

Hayeonok Magok Direct Branch

하연옥 마곡직영점

Noodles

About

Bright, modern Magok branch of the historic Jinju cold noodle restaurant, famous for rich seafood broth generously topped with sliced beef pancake.

Traced to its Jinju roots established in 1945, Hayeon-ok brings a distinct southern culinary heritage to Magok with its signature Jinju-style naengmyeon. Set inside a sleek commercial corridor along Gonghang-daero, the directly managed branch trades the weathered, rustic character of historic noodle joints for high ceilings, floor-to-ceiling glass, and crisp white tables fitted with automated ordering tablets. The bright, airy layout caters smoothly to solo diners on midday office breaks as well as weekend crowds looking to beat the heat. The centerpiece of the menu is Jinju mul-naengmyeon, a bowl fundamentally distinct from the restrained beef broths of Pyongyang or the sharp tang of Hamheung varieties. Hayeon-ok’s cold broth layers beef stock with a deeply savory seafood base brewed from anchovies, dipori, dried pollack, shrimp, clams, and house-aged fish soy sauce (eoyuk ganjang). The result is a cold soup that hits the palate with an initial burst of briny, sweet-and-salty umami before settling into a clean, savory finish. Floating beneath shards of shaved ice, the noodles are noticeably thicker, slicker, and chewier than delicate buckwheat strands. Piled atop the noodles is Jinju’s unmistakable crown: ribbons of pan-fried beef batter (yukjeon), finely sliced egg garnish, sliced cucumbers, and a boiled egg. Wrapping the tender strips of yukjeon directly around mouthfuls of the resilient noodles provides a satisfying balance of rich egg-coated beef and chilled broth. Regulars frequently bypass the table’s vinegar and hot mustard altogether, preferring the pure seafood-inflected broth alongside the crisp, house-pickled radish slices provided as banchan. For a bolder profile, the Jinju bibim-naengmyeon coats the thicker noodles in a sweet and savory crimson sauce topped with the same generous heap of sliced yukjeon. Rounded out by hearty lunch alternatives like beef rib soup and black pork gomtang, this Magok outpost delivers a specialized southern noodle tradition with crisp, modern efficiency.

Menu

  • Jinju Cold Water Noodles진주 물냉면₩13,000
  • Jinju Spicy Cold Noodles진주 비빔냉면₩14,000
  • Pan-fried Battered Beef육전₩19,500
  • 돌판소참갈비(2인)₩45,000
  • 제육주는 갈비탕₩16,500

Local tips

  • Taste the seafood-based broth before adding vinegar or mustard to appreciate its savory profile.
  • Order and pay directly from the table kiosk for quick service.
  • Free 1-hour parking is available in the building's underground parking lot.
  • A great solo-dining spot with ample single-seating tables.

Details

Nearest station
Magok Station

Opening hours

Sunday
11:00–21:00
Monday
11:00–21:00
Tuesday
11:00–21:00
Wednesday
11:00–21:00
Thursday
11:00–21:00
Friday
11:00–21:00
Saturday
11:00–21:00

Daily 11:00 - 21:00 (Last order 20:20)

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