Peuripseu
프립스
About
Charming Yeonhui-dong dessert shop renowned for freshly baked, chewy financier pastries featuring rotating monthly story-themed flavours.
Tucked at the upward slope of a residential alley in Yeonhui-dong, Frips operates as a specialized financier bakery with a literary, nomadic spirit. The compact shop feels like a tranquil studio, framed by sunlit picture windows and a modest counter-seating bar where guests can pause over tea or an iced Americano while gazing outside. What anchors the shop’s dedicated following is its uncompromising pastry technique paired with monthly storytelling. Operating strictly under a bake-fresh, sell-same-day rule, Frips delivers financiers that nail the ideal textural duality: a crisp, chewy crust giving way to an intensely moist, buttery interior. Beside classic iterations like savory shredded coconut, rich fig cream cheese, and chocolate topped with roasted hazelnuts, the kitchen introduces five themed creations each month inspired by stories and travels. Past editions have reimagined *Snow White*, *The Little Prince*, and *Pinocchio* into edible chapters. One month might feature a Snow White cake enrobed in glossy white chocolate and coconut, while another presents playful flavor profiles titled Lie or Melon Soboro. The standard offerings—ranging from black sesame and raspberry to Tokyo banana and apple cinnamon—are tucked into simple clear packets, while the conceptual monthly pastries are packaged in clear keepsake boxes, making them coveted for gifting. Given the tight daily production runs, popular flavors routinely sell out by late afternoon, leading locals to arrive right at the morning opening or secure their boxes via direct message reservations. Frips rewards the early trek up the Yeonhui incline with a pastry counter that treats everyday baking as an evolving narrative.
Menu
- Coconut Financier₩3,200
- Snow White Financier₩3,800
- Plain Financier₩3,000
- 이달의 맛 휘낭시에
- Americano₩3,500
- Cafe Latte₩4,500
- 호지밀크티₩6,000
- 보리밀크티₩6,000
- Lemon Ade₩5,500
Local tips
- Popular and seasonal flavours sell out early in the afternoon, so aim for morning visits.
- Pre-orders and reservations are available via phone and Instagram DM.
- Seating is limited to a small bar area with two to three seats, making it ideal for takeout.
- Take bus Seodaemun 03 for easier uphill walking access through the residential area.
Details
Opening hours
- Sunday
- —
- Monday
- —
- Tuesday
- 10:30–19:00
- Wednesday
- 10:30–19:00
- Thursday
- 10:30–19:00
- Friday
- 10:30–19:00
- Saturday
- 10:30–19:00