Paparazzi
파파라치
About
Cozy Jayang-dong dessert takeout shop acclaimed for its crispy, kataifi-packed Dubai chewy cookies and macarons.
Tucked into a quiet alley in Jayang-dong, Gwangjin District, Paparazzi Macaron is a cozy, takeaway-focused dessert shop whose clean display case shines with colorful macarons and heavily coveted confections. While originally celebrated for its French meringue shells, this neighborhood haunt has garnered a passionate local following for its take on the viral Dubai chewy cookie (*dubaijjondeuk-cookie*, or *ddu-jjon-ku*). The cookie is built on the classic *geot-jjon-sok-ba* formula—chewy on the outside, audibly crisp on the inside. Paparazzi envelops each treat in a fine, delicate sheet of marshmallow dusted generously with dark cocoa powder. Cut or pulled apart, the marshmallow yields with a dramatic, elastic stretch, revealing a dense interior tightly packed with roasted kataifi pastry bound by pistachio spread. Rather than drowning the pastry in an overly wet, sugary paste, the balance leans heavily toward the shredded kataifi. This technique preserves an intense, crackling crunch while delivering a rich, nutty flavor that stays balanced without veering into cloying sweetness. For the optimal bite, especially in colder weather, popping the cookie into the microwave for just five seconds slightly melts the outer marshmallow skin, turning it pillowy and stretchy while keeping the brittle pastry inside intact. Paparazzi Macaron stands apart from trend-chasing bakeries that enforce harsh purchase caps or require competitive morning line-ups. Operating Wednesday through Sunday from early afternoon until evening, the shop keeps a steady, plentiful inventory in its vitrine, making late-afternoon and early-evening drop-ins stress-free. Whether picking up a single treat on a walk through the neighborhood or packing away multiples for family, visitors find a reliable, unpretentious stop where high-demand textures are crafted with precision.
Menu
- Dubai Chewy Cookie₩5,200
- Macaron
Local tips
- Microwave the Dubai chewy cookie for about 5 seconds to soften the marshmallow layer.
- Stocks are generally well-prepared, making purchase without open runs relatively easy.
- Operating mainly for takeout with no dedicated parking space.
Details
Opening hours
- Sunday
- 13:30–23:00
- Monday
- —
- Tuesday
- 13:30–23:00
- Wednesday
- 13:30–23:00
- Thursday
- 13:30–23:00
- Friday
- 13:30–23:00
- Saturday
- 13:30–23:00