
Seocho Jeonjip
서초전집
About
Cozy basement tavern in Banpo Shopping Town serving made-to-order jeon pancakes, soondae, and pork belly slices paired with makgeolli.
Tucked away in the basement arcade of Banpo Shopping Town Building 2, just across from the bustle of Express Bus Terminal Station, Seocho Jeonjib offers a low-lit retreat for casual drinking and classic comfort fare. Far from the loud, chaotic energy typical of commercial market stalls, this compact pub features neat rows of four-top tables where conversations carry naturally without shouting. On rainy evenings, when savory pancakes and makgeolli naturally draw crowds, a brief wait at the door is common, though brisk table turnover keeps things moving. Pancakes are made to order by a single cook in the kitchen, meaning platters can take up to twenty minutes to land when the room fills up. The wait is justified by the freshness. The *modeumjeon* (assorted pancake platter) arrives piping hot, laden with varieties such as beef *yukjeon*, delicate shrimp pancakes (*saeujeon*), fragrant perilla leaf (*kkaennipjeon*), kimchi, zucchini, and tofu. Rather than brittle and dry, the frying style yields a soft, tender bite without leaving a heavy grease film, allowing individual fillings to shine when dipped into soy sauce garnished with raw onions and chili peppers. A fragrant plate of *saeujeon* ordered on its own is another local favorite, alongside intensely aromatic *kkaennipjeon* packed with savory stuffing. Beyond the griddle, the kitchen leans into hearty market-style staples suited for after-work gatherings and choir or club after-parties. The *suyuk* and *sundae* combo delivers tender, well-steamed pork slices and clean, odor-free blood sausage paired with fresh chives. Tables frequently share a platter of *dubu kimchi*, which pairs thick slabs of tender warm tofu with sweet-and-spicy stir-fried pork and well-fermented kimchi. With simple banchan like nutty seasoned soybean sprouts and bowls of rich *sundaeguk* on hand to chase down the alcohol, it remains an unpretentious, reliable hideaway in the heart of Seocho.
Local tips
- Located in the basement of Banpo Shopping Town Building 2, across from Express Bus Terminal.
- Pancakes are fried freshly to order, so expect a wait of about 20 minutes during peak hours.
- Building restrooms are shared and located in the hallway.
- Expect lines on rainy evenings when pancake taverns become especially busy.
Details
- 서울 서초구 신반포로 165 반포쇼핑타운2동 지하 15호
- Express Bus Terminal Station
Opening hours
- Sunday
- 16:00–23:00
- Monday
- 16:00–23:00
- Tuesday
- 16:00–23:00
- Wednesday
- 16:00–23:00
- Thursday
- 16:00–23:00
- Friday
- 16:00–23:00
- Saturday
- 16:00–23:00