New Seoul Market

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A retro-style pocha in Sangbong’s food alley, pairing late-night drinking snacks with throwback street-food favorites and an outdoor seating area.

At 새서울상회, the menu reaches for the kind of after-school snacks and late-night comfort food that make a drink feel like an occasion. Order the spicy, fire-kissed 오돌뼈 with a bowl of 주먹밥: shape the rice into little balls, then top them with the chewy, savory pork. One visitor found the heat lively enough to welcome bites of cabbage between mouthfuls; another praised the sweet-spicy seasoning and deep savor. It is a dish with enough character to carry a second round, even after dinner. The nostalgia runs beyond the food. 피카츄 and 떡꼬치 bring back schoolyard-snack memories, while reports describe 1980s and ’90s songs setting the soundtrack. The result is a casual, retro-leaning pocha mood rather than a quiet, polished dining room. Recent visitors also describe refreshed interiors with a playful, homey drinking-room feel. When the weather cooperates, outdoor tables add to the lively street-side atmosphere around Sangbong’s food alley. There is plenty to choose from if 오돌뼈 is not the mood: visitors mention 떡볶이, 제육볶음, 파전, 오뎅탕, and even 해물파스타 짬뽕. For something lighter, 설탕 토마토 has appeared on a guest’s table; for a more substantial snack, pair the 오돌뼈 with rice. The mix makes 새서울상회 an easy fit for a relaxed second stop, or for a group that would rather share a few familiar plates than settle on one kind of meal. Come for the spirited nostalgia, stay for the contrast between a punchy, smoky bite of 오돌뼈 and the simple pleasure of 떡꼬치 or a cold drink. In Jungnang’s Sangbong neighborhood, 새서울상회 turns an ordinary night out into a small reunion with old favorites.